Archive for the ‘Scratch 2 Win’ Category

Big Prize Scratch2Win Promotions Help Newspapers Boost Newsstand Sales, Web Traffic



Dallas, TX (PRWEB) June 11, 2008

If newsstand sales are any measure, the most significant story that ran in the Chicago Sun-Times in the course of the month of April wasn’t about the war in Iraq, the presidential race or even the economic system. It was about the $ 25,000 a fortunate Sun-Instances reader had won playing the paper’s not too long ago launched Scratch2Win game.

“The exhilaration the story produced was massive,” says Willie Wilkov, Senior Director of Promotions and Marketing and advertising for the Chicago Sun-Times News Group. “We sold a whole lot a lot more single duplicate newspapers in the city of Chicago that day and we had a truly huge week in terms of paper product sales. Net hits had been also way up. It definitely resulted in strong company for us.”

With newspaper product sales sliding nationwide, newspapers such as the Chicago Sun-Occasions and New York Everyday Information have turned to attention-finding massive funds promotions to drive newsstand gross sales and build a subsequent amongst new readers. The two papers have discovered a resolution with the Bingo-style Scratch2Win video games provided by SCA Promotions, a promotions firm headquartered in Dallas, Texas.

“We were hunting for some thing that would drive continuity of purchase more than a six-week time period and also reinforce our digital properties,” notes Wilkov. “What we liked about the Scratch2Win game is that it required only one particular game piece to run each week – which decreased the expense and minimized the chance – but still necessary people to come back to the paper every single day to come across out if they had won.”

“The promotion was wonderful,” he adds. “And in the course of the six week time period, we had 3 $ 25,000 winners.”

The `New Millennium Bingo’ for Newspapers

SCA Promotions Vice President Peter Ford, who has created hundreds of newspaper promotions, says the secret to a successful campaign boils down to two important factors: a large-money prize that generates exhilaration among readers; and a part that encourages repeat buy. For these reasons, Ford says the Scratch2Win sport — which he calls the “New Millennium Bingo game for newspapers” — is best.

“This game aids both broadsheets and tabloids improve newsstand sales, but simply because tabloids live by single duplicate revenue, it is particularly good for them,” notes Ford. “They can promote it right on the rack box; and simply because the promotion forces individuals to invest in papers daily in buy to see if they have won, it immediately boosts gross sales.”

Although the promotion is custom-made to the newspaper’s unique goals and finances, Ford says the Scratch2Win concept stays the exact same. A huge, complete color sport card featuring eight video games – one particular for every single day of the week and a bonus game for the insert day – is inserted into the participating paper every single week the promotion runs. Each and every Scratch2Win sport features in between ten and 15 numbers hidden behind scratch off materials. Ford says newspaper readers require only to get the weekly sport card and then watch for the five Scratch2Win game numbers that are printed in the paper every single day. To play, they basically scratch off the five daily numbers on the corresponding sport to reveal the $ amounts concealed behind them. Any game card with three matching $ amounts is a winner.

If desired, Ford notes that newspapers can also include an on-line element. In the situation of the Chicago Sun-Times promotion, every single weekly game card featured a six-digit alphanumeric bonus code. If the bonus code matched a single of 3 alphanumeric bonus codes featured and rotated day-to-day on the Chicago Sun-Occasions web website, the card holder won a bonus $ 500.

Massive Prizes Important to Success

Ford says the game’s popularity amongst buyers is due, in aspect, to simple-to-follow directions and the immediate win component. But he stresses that it is the prize by itself that generates the real exhilaration.

“We know that massive prizes really boost the good results of the promotion so we usually advise that,” says Ford. “But it doesn’t have to break the newspaper’s price range. Promotional chance coverage enables the newspaper to pay out a fixed charge that is considerably much less than the actual prize quantity being offered. When a win happens, SCA Promotions pays the newspaper so it can award the winner the prize sum.”

Ford says that in addition to driving sales and readership, the Scratch2Win promotion can be utilised to spotlight and drive readers to particular sections of the newspaper like as sports activities, journey and fashion. By undertaking so, he explains, newspapers can drive readers to sections they wouldn’t usually go to. He says it also opens up many opportunities for sponsorships from advertisers, which aids offset the cost of the promotion.

When the paper has made a decision on the framework for the promotion, Ford says his firm requires care of every little thing – from creating the game, to handling the promotional chance coverage, to overseeing the printing and insertion of the sport cards, to monitoring the game card details, to handling fulfillment and consumer help.

“When there is an on-line component, we will facilitate that as nicely  all the way down to capturing consumer lead info and supplying it to the paper on a every day foundation,” adds Ford.

A Win/Win Resolution

Catherine Scalera, Director of Buyer Advertising and marketing and Promotions for the New York Daily News, says her paper has applied the scratch promotion numerous instances simply because it has verified effective at growing equally Sunday and weekly newspaper revenue.

“You are seeking at a organization exactly where every paper across the nation is declining in circulation, so to see some kind of an increase – that’s massive,” explains Scalera.

Scalera, who, like Ford, believes massive dollars awards are vital to achievement of the promotion, notes that her paper has awarded prize amounts as large as $ 1 million. She says the exhilaration the money prizes produce among readers is contagious.

“I remember one particular lady who won – I wouldn’t say she fainted, but we absolutely had to come across a chair for her,” says Scalera.

“Promotions are quite critical, which is why the Every day Information leads our marketplace in promotions,” she adds. “We come across them beneficial and efficient – for achieving our circulation ambitions, for rewarding our customers, and for benefiting the advertisers in our newspaper.”

###





Big Prize Scratch2Win Promotions Help Newspapers Boost Newsstand Sales, Web Traffic



Dallas, TX (PRWEB) June 11, 2008

If newsstand sales are any measure, the most significant story that ran in the Chicago Sun-Times in the course of the month of April wasn’t about the war in Iraq, the presidential race or even the economic system. It was about the $ 25,000 a fortunate Sun-Instances reader had won playing the paper’s not too long ago launched Scratch2Win game.

“The exhilaration the story produced was massive,” says Willie Wilkov, Senior Director of Promotions and Marketing and advertising for the Chicago Sun-Times News Group. “We sold a whole lot a lot more single duplicate newspapers in the city of Chicago that day and we had a truly huge week in terms of paper product sales. Net hits had been also way up. It definitely resulted in strong company for us.”

With newspaper product sales sliding nationwide, newspapers such as the Chicago Sun-Occasions and New York Everyday Information have turned to attention-finding massive funds promotions to drive newsstand gross sales and build a subsequent amongst new readers. The two papers have discovered a resolution with the Bingo-style Scratch2Win video games provided by SCA Promotions, a promotions firm headquartered in Dallas, Texas.

“We were hunting for some thing that would drive continuity of purchase more than a six-week time period and also reinforce our digital properties,” notes Wilkov. “What we liked about the Scratch2Win game is that it required only one particular game piece to run each week – which decreased the expense and minimized the chance – but still necessary people to come back to the paper every single day to come across out if they had won.”

“The promotion was wonderful,” he adds. “And in the course of the six week time period, we had 3 $ 25,000 winners.”

The `New Millennium Bingo’ for Newspapers

SCA Promotions Vice President Peter Ford, who has created hundreds of newspaper promotions, says the secret to a successful campaign boils down to two important factors: a large-money prize that generates exhilaration among readers; and a part that encourages repeat buy. For these reasons, Ford says the Scratch2Win sport — which he calls the “New Millennium Bingo game for newspapers” — is best.

“This game aids both broadsheets and tabloids improve newsstand sales, but simply because tabloids live by single duplicate revenue, it is particularly good for them,” notes Ford. “They can promote it right on the rack box; and simply because the promotion forces individuals to invest in papers daily in buy to see if they have won, it immediately boosts gross sales.”

Although the promotion is custom-made to the newspaper’s unique goals and finances, Ford says the Scratch2Win concept stays the exact same. A huge, complete color sport card featuring eight video games – one particular for every single day of the week and a bonus game for the insert day – is inserted into the participating paper every single week the promotion runs. Each and every Scratch2Win sport features in between ten and 15 numbers hidden behind scratch off materials. Ford says newspaper readers require only to get the weekly sport card and then watch for the five Scratch2Win game numbers that are printed in the paper every single day. To play, they basically scratch off the five daily numbers on the corresponding sport to reveal the $ amounts concealed behind them. Any game card with three matching $ amounts is a winner.

If desired, Ford notes that newspapers can also include an on-line element. In the situation of the Chicago Sun-Times promotion, every single weekly game card featured a six-digit alphanumeric bonus code. If the bonus code matched a single of 3 alphanumeric bonus codes featured and rotated day-to-day on the Chicago Sun-Occasions web website, the card holder won a bonus $ 500.

Massive Prizes Important to Success

Ford says the game’s popularity amongst buyers is due, in aspect, to simple-to-follow directions and the immediate win component. But he stresses that it is the prize by itself that generates the real exhilaration.

“We know that massive prizes really boost the good results of the promotion so we usually advise that,” says Ford. “But it doesn’t have to break the newspaper’s price range. Promotional chance coverage enables the newspaper to pay out a fixed charge that is considerably much less than the actual prize quantity being offered. When a win happens, SCA Promotions pays the newspaper so it can award the winner the prize sum.”

Ford says that in addition to driving sales and readership, the Scratch2Win promotion can be utilised to spotlight and drive readers to particular sections of the newspaper like as sports activities, journey and fashion. By undertaking so, he explains, newspapers can drive readers to sections they wouldn’t usually go to. He says it also opens up many opportunities for sponsorships from advertisers, which aids offset the cost of the promotion.

When the paper has made a decision on the framework for the promotion, Ford says his firm requires care of every little thing – from creating the game, to handling the promotional chance coverage, to overseeing the printing and insertion of the sport cards, to monitoring the game card details, to handling fulfillment and consumer help.

“When there is an on-line component, we will facilitate that as nicely  all the way down to capturing consumer lead info and supplying it to the paper on a every day foundation,” adds Ford.

A Win/Win Resolution

Catherine Scalera, Director of Buyer Advertising and marketing and Promotions for the New York Daily News, says her paper has applied the scratch promotion numerous instances simply because it has verified effective at growing equally Sunday and weekly newspaper revenue.

“You are seeking at a organization exactly where every paper across the nation is declining in circulation, so to see some kind of an increase – that’s massive,” explains Scalera.

Scalera, who, like Ford, believes massive dollars awards are vital to achievement of the promotion, notes that her paper has awarded prize amounts as large as $ 1 million. She says the exhilaration the money prizes produce among readers is contagious.

“I remember one particular lady who won – I wouldn’t say she fainted, but we absolutely had to come across a chair for her,” says Scalera.

“Promotions are quite critical, which is why the Every day Information leads our marketplace in promotions,” she adds. “We come across them beneficial and efficient – for achieving our circulation ambitions, for rewarding our customers, and for benefiting the advertisers in our newspaper.”

###





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